Vertical Marketing Manager Healthcare Siemens SI 80-100%

Together with our customers, we combine the real and digital worlds.

With technology, software and services for smart buildings, we transform the everyday for everyone. By combining the real and digital worlds, we empower our customers to reach their decarbonization goals, lower their operating costs and create world-class occupant experiences for their people. It’s not just about improving buildings, it’s about creating efficient, safe, adaptable and sustainable environments, which improve the way the world lives and works.

The digital transformation of buildings is a fast-changing, dynamic sector, and it needs more than just great technology - it needs great people, too. We know a business only thrives if its people are thriving, so at Siemens we put our people first.

Within our buildings business, our diverse global team will support you through your career and challenge you to grow in new and exciting ways, as we transform the world’s infrastructure.

In our quest to revolutionize the world’s infrastructure, we are seeking a Vertical Marketing Manager for Healthcare for our SI Building Business Unit Team within our SI S Marketing Unit.

Our shared journey could take you anywhere…where would you like to go?

Location:  This position will be located in either Zug, Switzerland or Munich, Germany. Prerequisite is in any case your legal eligibility to work in the respective country.

The Role

As a Vertical Marketing Manager for Healthcare you will be creating marketing strategies and content targeting Buildings customers in the Healthcare industry globally, reporting into the Head of Marketing for Verticals & Sustainability at Siemens Smart Infrastructure Buildings.

Your new responsibilities

• Own & develop the marketing plan for the vertical incl. metrics and budget planning, collaborating closely with the Vertical Head, our Technical Units, Countries, Communications and your peers in Offer Marketing
• Ensure planning is in line with overarching Go to Market strategy
• Articulate value proposition and strategic narrative and position our portfolio for Buildings in the Healthcare industry (e.g. for hospitals)
• Lead & design the strategic narrative providing guidance to demand generating and Sales teams
• Ideate & craft battle cards and use cases on real life customer challenges
• Create compelling, customer-centric content that can be used in an omnichannel and multipurpose approach for digital assets, Sales collateral, whitepapers, event storylines etc
• Leverage market, customer and competitive insights as a basis for all of the above and where needed ideate, conduct and conclude on research in partnership with the business to create actionable insights
• Author and orchestrate a marketing strategy that your peers and countries will be able to translate into campaigns & tactics
• Ensure Siemens Xcelerator is positioned respectively and be part of identifying opportunities for growth and channelling feedback via established workstreams
• Apply best practices and benchmarking towards our Marketing activities

Your talents and experience
What you need to make real what matters:

• Degree in Marketing, Computer science, business administration, or a comparable discipline
• Experience in the Buildings industry and related products, portfolio and services knowledge a must have
• 7 years plus of professional experience in B2B Tech Marketing and proven track record in delivering complex B2B marketing projects on a global scale
• Ability to translate thought leadership into real customer use cases by understanding both our portfolio, the industry and our customer needs
• Understanding of concepts, practices and procedures in the Healthcare business
• Experience in content creation, customer and marketing research and analysis as well as vendor/agency management and have good knowledge of a state-of-the-art Marketing and Sales concepts, practices, metrics, and procedures
• Knowledgeable in digital demand generation to work hand in hand with partnering teams generating demand
• Ability to translate thought leadership into real customer use cases by understanding both our portfolio, the industry and our customer needs
• Strong communication skills and be fluent in English and be able to explain complex topic in an engageable way. Fluent German is a plus. Additional languages are welcome
• Be a reliable partner and a team player who delivers results on time and in high quality
• Flexible Work and have experience working with global and remote teams and are willing work in an agile environment

Employee benefits

• Varied further training opportunities
• Access to employee share programs
• Further information about employee benefits can be found here

What it’s like working for us
We place significant emphasis on fostering an inclusive and flexible working culture that encourages everyone to be their authentic selves. Equal opportunities and diversity are important to us and contribute to an enriching corporate culture. We actively embrace mobile working to provide every colleague with more autonomy and the chance to achieve a good work-life balance. Learn more here

Are you a good fit?
Our culture at Siemens Switzerland is defined by more than just the working environment. It is the heart of our daily interactions and the key to our success. Do you have what it takes to become a Siemens employee? Take our quiz now and find out! Culture quiz

Frequently asked questions and contact information
Here you will find a collection of frequently asked questions and a way to contact us directly.

I look forward to receiving your application

Olger
Talent Acquisition Partner

Information for recruitment agencies: Siemens is not accepting applications from recruitment agencies for this position. Thank you for your understanding.